Welcome to Marin Software

	Yahoo! & Microsoft Search Alliance – What? How? When? The Yahoo! and Microsoft Search Alliance is one of the biggest changes in paid search history. As a search marketer, are you prepared for the merged platforms? Webcast		Jun 24, 2010 1pm EST

	Reaching Customers Wherever They're Browsing Mike Grehan of Incisive Media shares how contextual advertising works. And using the right management tools you'll learn how to plan, execute, control and monitor campaigns for maximum ROI. Webcast		Apr 6, 2010 Archived

	Innovations in Search Marketing : Engaging Users Through Enhanced Media Matt Lawson, Director of Marketing at Marin, and Danny Huynh, Associate Search Director at Razorfish, will share some tips on how to effectively implement search enhancements including site links, product extensions, rich media ads, local extensions and mobile ads. Webcast		Mar 2, 2010 Archived

	Pay Per Click 101: Techniques for Campaign-Driven ROI Matt Lawson, Director of Marketing at Marin Software, gives some best practices on gaining maximum ROI with your paid search campaigns. Webcast		Feb 25, 2010 Archived

	PPC Content Networks and Placement Campaigns: How to Optimize for Success Brad Geddes, founder of bgTheory, shares why content networks and placement targeting are becoming an increasing important part of the game. Webcast		Feb 9, 2010 Archived

	Taking over an existing PPC Account: Best Practices PPC expert Josh Dreller will share his experience, and shed light on how to make the transition as smooth as possible, and what to look for in the process. Webcast		Dec 10, 2009 Archived

	PPC Advertising and Geo-Targeting Dan Soha, CEO, Five Mill, Inc., will look at some advance tips and tactics for using geo-targeting in your PPC advertising campaign. Find out how, why, and when to use geo-targeting in your paid search campaigns. Webcast		Nov 12, 2009 Archived

	PPC Negative Keywords: Maximizing the Positive Effect This webcast looks at negative keywords — what they are, why they are important, and how you can build a list of negative keywords that will help reduce costs and increase your Quality Score. Webcast		Oct 13, 2009 Archived

	Effectively Managing a Large Scale Search Program In this webcast Bill Hunt, president of Back Azimuth Consulting, will provide proven tips and techniques to arm you with the right tools, process and most importantly, the motivation and attitude to wrangle the most complex of programs. Webcast		Sept 9, 2009 Archived

	How to Boost Quality Score and Campaign Performance with Dynamic Keyword (DKI) Ads PPC expert Matt Van Wagner shows how to use DKI to improve your ad campaigns. Matt will debunk certain myths about DKI, while explaining what DKI is, how it really works, and what special DKI features few people either know about or use correctly on Google, Bing, Yahoo, and Ask. Webcast		Aug 20, 2009 Archived

	Trademarks, Brand Terms and PPC Advertising: Updates You Must Know In this webcast, PPC expert Brad Geddes will provide an overview of trademark policy at the top three search engines, including the most recent changes at Google. Webcast		July 22, 2009 Archived

	PPC Attribution - Top 5 Strategies Search Marketers Need to Know Learn what are the common attribution pitfalls, and provide insight into tackling attribution correctly, using a fool-proof methodology that will help you give credit where credit is due. Webcast		July 9, 2009 Archived

	How to Choose the Right SEM Agency or Technology Partner Take a deep dive into the questions, strategies and processes that search marketers today must execute in order to stay competitive and avoid the dreaded mismatch. Webcast		June 30, 2009 Archived

	Choosing a PPC Campaign Management Application: 20 Questions You'll Need to Ask Looking to invest in an automated campaign and bid management tool to help improve your workflow, boost efficiency, productivity, and ROI? PPC expert David Rodnitzky will walk you through 20 key questions to get you through the process. Webcast		June 18, 2009 Archived

	How to Select a Search Management Vendor for your Large PPC program How do you find just the right management application, agency, or vendor to take your large pay-per-click (PPC) campaigns to the next level while minimizing the growing complexity? Learn how to avoid the pitfalls of selecting a 3rd party application solution in this ground-breaking webcast. Webcast		May14, 2009 Archived

	RX for Large Paid Search Advertising Campaigns: Anatomy of an Enterprise Solution Marin Software gives tips for large-scale advertisers to overcome the headaches inhereted from managing large PPC campaigns. Webcast		Apr 14, 2009 Archived

	3 Keyword Bidding Strategies for Maximum ROI Time-Saving Tips and Tactics All keywords aren't created equal. Marketers need a different bidding strategy for high, mid, and low volume keywords. Tune in to learn how to maximize ROI with 3 keyword bidding strategies presented by Chris Wine. Webcast		Apr 8, 2009 Archived

	Managing Your PPC Advertising Campaign: Time-Saving Tips and Tactics Speaker David Szetela of Clix Marketing discusses how managing a large PPC advertising campaign can be extremely complex and time-consuming for even the most seasoned search marketer.In this webcast,he will cover ways you can improve your workflow, save time and increase productivity - ultimately improving your ROI. Webcast		Mar 10, 2009 Archived

	Understanding Google’s Quality Score: Myths and Misconceptionss Quality Score. You know it’s important. You’re just not sure how it works - or what you should do to get the highest Quality Score. Well, you’re not alone. And since Google doesn’t reveal the exact formula of calculating Quality Score, all marketers have some deciphering to do in order to succeed. Webcast		Feb 18, 2009 Archived

	Turbo-Charge Your 2009 SEM Retail Strategy: Top 5 Lessons & Tips from the Experts Even in today’s economy, savvy online retailers can maximize their returns, whether through investment in paid search, shopping engines or other online marketing strategies. This webcast looks at online retail lessons learned during the 2008 holiday shopping season, and how to apply those learnings to your 2009 strategy. Webcast		Jan 27, 2009 Archived

	Large-scale Paid Search - Challenges and Opportunities as discovered in a study conducted by Jupiter Research A recent Jupiter Research study concludes that 1/3 of all companies spending more than $50,000 a month on Paid Search (PPC) are not confident in the systems they have deployed to manage their spend. Find out what they are doing wrong and how you can learn from their mistakes. Webcast		Jan 22, 2009 Archived

	Advanced Keyword Research for Search Ads Keyword research and discovery is an integral part of any PPC campaign. Identifying, researching and zeroing in on the right keywords can make or break your search advertising campaign. Webcast		Dec 3, 2008 Archived

	Search Marketing 2008: What We’ve Learned, Where We’re Headed Get ready for the New Year in Search! In today’s uncertain economy, where is search headed - and what will help us move forward in 2009? Join us for a year-end discussion as our expert speakers share their key takeaways from 2008 and their outlook for 2009. Webcast		Dec 11, 2008 Archived

	Holiday E-Commerce SEM Best Practices from Marin Software & Range Online Media Range Online Media (search agency to The Gap, Godiva, and Neiman Marcus to name a few) will share their recommendations & best practices for how to knock sales out of the park this holiday season, despite the weakening economy. Webcast		Nov 20, 2008 Archived

	Writing Killer Ad Copy: 1001 Secrets for Success Great Ad Copy. You know it when you see it, right? But how do you actually create great ads? In this webcast, we'll break it down for you. Webcast		Nov 11, 2008 Archived

	We Are What We Search In a world where online search engines are rapidly replacing the need for yellow pages and newsprint, a wealth of consumer information can now be studied about Internet user behavior like never before. This webcast will cover news-breaking search trends and their implications for online advertisers. Webcast		Nov 7, 2008 Archived

	Profitable PPC: The Fundamental Secrets David Szetela presents this webcast covering strategies that will lead to profitable PPC campaigns. You will learn how to build and optimize successful campaigns, with an emphasis on solid direct response advertising techniques that lead to maximum conversions and ROI. Webcast		Oct 22, 2008 Archived

	5 Ghastly PPC Mistakes to Avoid In this webcast, we'll hear from a seasoned expert about 5 mistakes that can trip up anyone managing a PPC campaign. Webcast		Oct 14, 2008 Archived

	Advanced Paid Search Techniques How can you best tap into long-tail terms? Are there targeting strategies you're overlooking? This webcast examines these and other techniques to help you get more out of paid search. Webcast		Sept 17, 2008 Archived

	PPC’s Hidden Opportunity: Advertising on Content Networks In this webcast you’ll learn how to build great content keyword lists, why content ads are different from search ads and how to create them and what you can do to control costs and improve conversion rates. Webcast		Sept 16, 2008 Archived

	PPC Tips for Success: Building a Winning Account Structure Addie Conner, from CourseAdvisor, Inc., discusses how you should think of the “big picture” aspects of your PPC campaign. Spend time setting up your initial account structure. Organize it well, and you’ll reap the benefits of positive results. Organize it poorly, and your campaign is sunk. Webcast		Aug 19, 2008 Archived

	Five Ways to Boost Online Campaign Performance Watch a panel of industry titans engage in an interactive debate on the Future of Media Register now! Webcast		Aug 13, 2008 Archived