Welcome to Marin Software

	Leading Paid Search Application Provider Marin Software Closes $11.2M Series D Financing Marin Software will use new funds to further advance its category leadership through continued investment in product offerings. NYTimes TechCrunch MediaPost Adotas SearchEngineLand DigitalMediaWire DowJones Press Release		Jun 3, 2010

	SMX Advanced Seattle 2010: Marin Software to Speak at Leading Search Industry Conference Niraj Shah of Marin Software to share insights on boosting the performance of paid search at Search Marketing Expo (SMX) Advanced, to be held June 8 -9, 2010 in Seattle. Press Release		May 27, 2010

	Lead411 launches "Hottest Companies in San Francisco" awards Marin Software was selected as one of the fastest growing technology companies in San Francisco. Award		May 18, 2010

	Marin Software Adds KAYAK to Its Growing List of Clients Travel search site adopts Marin Search Marketer® to help manage its paid search advertising program . Press Release		May 11, 2010

	Urgency Marketing Strategies Using Google Ad Parameters Matt Lawson shares why marketers should view ad parameters as an opportunity to innovate and increase their campaign ROI. Search Engine Land		May 10, 2010

	Marin Software Named One of The Best Places to Work in the Bay Area by the San Francisco Business Times Leading paid search management application provider recognized for innovative culture, commitment to employees and trust in senior leaders. Press Release		Apr 30, 2010

	Google Changes Search Agency Policies Google announces their new 3rd party policy for their Adwords API. Laurie Sullivan writes what this means for you and your search application. MediaPost		Apr 27, 2010

	Advanced Pay-Per-Click: Marin Software’s Wister Walcott to Speak at PubCon South 2010 Marin Software Co-founder and Vice President of Products will share insights on the topic “PPC- Uber Advanced” at PubCon South, to be held April 13 – 15, 2010 in Dallas Texas. Press Release		Apr 13, 2010

	Paid Search & Social Media: Can They Be Friends? Matt Lawson shares how you can integrate social media into your search campaigns. Search Engine Land		Apr 12, 2010

	Marin Software Selected by AlwaysOn as an OnDemand Top 100 Winner Leader in paid search management recognized as technology likely to disrupt emerging markets. Press Release		Apr 7, 2010

	Paid Search Marketing Update: Marin Software First to Reach $1 Billion in Paid Search Spend Under Management The largest and fastest-growing provider of paid search marketing applications reaches industry milestone; advertisers and agencies increasingly adopt Marin to improve efficiency and financial results. Press Release		Apr 6, 2010

	TradeDoubler Announces Technology Integration Agreement with Marin Software for Enhanced Cross Media Tracking TradeDoubler, the number one pan-European digital marketing company, today announced a technology integration agreement with Marin Software, provider of the leading enterprise-class paid search management application for large advertisers and agencies. Press Release		Apr 6, 2010

	HOW TO: Integrate Paid Search and Social Media for Better Marketing Results Learn how can brands combine search and social media –- the bid-based, conversion-obsessed, ROI-driven world of paid search and the experimental, brand-building, hard-to-measure world of social –- to drive an overall increase in ROI. Mashable		Apr 1, 2010

	Marin Software, the Largest Paid Search Management Application Provider, Announces Tool to Manage Facebook Ads Marin Software extends its industry-leading technology for managing and optimizing paid search marketing to advertisers using Facebook Ads. SearchEngineLand Adotas btobonline.com TechCrunch MediaPost Press Release		Apr 1, 2010

	Lawson on paid search metrics A Q&A session with Matt Lawson, Director of Marketing at Marin, about best practices for paid search metrics. btobonline.com		Mar 24, 2010

	SES New York 2010: Marin Software’s Wister Walcott to Speak at Search Industry Conference Marin Software Co-founder and Vice President of Products will share insights on the topic “Search and the Integrated Marketing Mix” at Search Engine Strategies (SES) New York to be held March 22 – 26, 2010. Microsoft Advertising Blog Press Release		Mar 22, 2010

	Offline Conversions: How To Measure The Real ROI Of Paid Search In A Multi-Channel World Matt Lawson, Director of Marketing, goes over some tips to measure the impact of paid search marketing on offline conversion. Search Engine Land		Mar 15, 2010

	Razorfish Partners with Marin Software to Deliver Superior Paid Search Results Marin Software and SMX West recognize Tim Ossmo as the winner of the 2010 SMX Biggest Search Geek Contest. MediaPost Search Engine Watch Press Release		Mar 8, 2010

	SMX West 2010: Biggest Search Geek Unveiled Marin Software and SMX West recognize Tim Ossmo as the winner of the 2010 SMX Biggest Search Geek Contest. Press Release		Mar 3, 2010

	Seven Ways to Make Pay-Per-Click Pay Diana Ransom from the Wall Street Journal interviews Chris Lien, CEO of Marin Software, and Ian MacDonald, VP and General Manager of Marin client CenturyNovelty, and shares some tips on how to make the most of paid search marketing. Wall Street Journal		Mar 2, 2010

	SMX West 2010: Marin Software To Speak at Leading Search Industry Conference Marin Software co-founder and vice president of products, Wister Walcott, and product manager, Joel Hall, to join panels at SMX West to be held March 2 – 4, 2010 in Santa Clara, California. Press Release		Mar 1, 2010

	Got A Question About Paid Search? Ask Some Experts Francis Mary Krug, contributor at Search Marketing Standard, writes about the Paid Search Experts Program sponsored by SearchEngineWatch and Marin Software. Search Marketing Standard		Feb 26, 2010

	Take Control of the Google Content Network: Marin Software Introduces Placement Targeting Leading search marketing application delivers new insight into site and placement performance, unlocking higher ROI for Google Content Network advertisers. Press Release Adotas		Feb 25, 2010

	Practical Long Tail Strategies For Enterprise-Class Paid Search Campaigns Matt Lawson cuts through the hype and gives some practical tips for evaluating if the long tail is right for your business. SearchEngineLand		Feb 15, 2010

	Interview: Matt Lawson from Marin Software PPC Ian interviews Matt Lawson on everything Marin Software. PPC Ian		Feb 10, 2010

	Industrial Strength Take Control Of Google’s Content Network With Placement Targeting Matt Lawson, Director of Marketing at Marin Software, shares some best practices to gain maximum ROI on the Google Content Network. MediaPost SearchEngineLand		Jan 18, 2010

	Five Paid-Search Tips to Boost Quality Score (and Drive Higher ROI) Matt Lawson, Director of Marketing at Marin Software, shares his tactics to increasing quality score and boosting ROI. MarketingProfs.com		Jan 12, 2010

	Tough Paid Search Questions Answered: Marin Software, Search Engine Watch, and ClickZ Launch Free Educational Program “Ask the PPC Experts” Search marketers can now get answers to the questions that perplex them most from leading industry experts on www.paidsearchexperts.com SearchEngineWatch.com Press Release		Jan 12, 2010

	Marin Software Selected by AlwaysOn as an OnMedia Top 100 Winner Leading paid search management application, Marin Software, recognized for developing game-changing technology "likely to disrupt existing markets and entrenched players" Press Release		Jan 12, 2010

	Is An Infrastructure Crisis Threatening Paid Search? Ed Stevenson, managing directior of Marin Software UK, shares his thoughts on where paid search is headed in 2010. Fresh Business Thinking		Jan 7, 2010

	Calling All Search Geeks: There is Still Time to Enter the 2nd Annual Biggest Search Geek Contest Marin Software invites all search marketing experts to demonstrate their SEM smarts for a chance to win a trip for two to SMX West in Santa Clara in the second-annual SMX Biggest Search Geek Contest Press Release		Jan 6, 2010

	Searching For A Profitable Post-Holiday 'Deal Season' Learn how to take advantage of post-holiday sales to clear out your remaining winter inventory and expose new buyers to your brand for the very first time. MediaPost		Dec 28, 2009

	Five Search Marketing Predictions for 2010 Learn five predictions for macro-trends that will fuel the next phase of paid search growth. Search Engine Land		Dec 23, 2009

	Reaching Post-Holiday Shoppers: The Search Begins Matt Lawson, director of marketing at Marin Software, gives some advice on how to mazimize post-holiday sales using paid search. OnlineMarketingStrategies.com		Dec 21, 2009

	??Marketing News: Marin Software announces appointment of Oliver Clary to client services division ?Marin Software today announced the appointment of Oliver Clary to its European operations. Oliver, who previously held the position of Senior EU Search Account Manager at AOL Advertising, will be joining Marin as Senior Client Services Manager. MarketingCLOUT		Nov 26, 2009

	Busted: Three Boneheaded Paid Search Myths Niraj Shah, product manager at Marin Software, clears up 3 paid search myths about the complexity and difficulty of paid search optimization. Search Engine Land		Nov 24, 2009

	In The Trenches Practical Tips To Prepare For Cyber Monday & Beyond Josh Dreller, Vice President of Media Technology for Fuor Digital, interviews Christopher Lien, CEO of Marin Software, on how to manage paid search during the holidays. Search Engine Land		Nov 20, 2009

	Last Minute PPC Holiday Shopping Christopher Lien, CEO of Marin Software, gives Laurie Sullivan of MediaPost some tips for retailers to maximize their paid search programs during the holidays. MediaPost		Nov 18, 2009

	PubCon Las Vegas 2009: Wister Walcott of Marin Software to Speak on Panel at Search Marketing Conference Wister Walcott, VP of Products at Marin Software, will speak on the "Enterprise-level Bid Management" panel at PubCon Las Vegas on November 10, 2009 at 2:55pm alongside Kevin Lee, Dave Roth and Daniel Boberg. Press Release		Nov 9, 2009

	Marin Software Debuts Multi-Dimensional Analysis for Search Marketing Latest version of Marin Search Marketer® offers industry-leading capabilities that empower search marketers to make faster and smarter decisions to drive higher ROI. Press Release		Nov 9, 2009

	Marin Software Advanced ROI Campaign Management WebMasterWorld interviews Matt Lawson, Director of Marketing at Marin Software, on Marin Search Marketer's latest features and Campaign Driven ROI whitepaper. WebMasterWorld		Nov 8, 2009

	Measure Paid Search Advertising's Contribution to Offline Sales: 4 Steps Learn how Extra Space Storage increased paid search ROI by nearly 100% using Marin Serach Marketer. MarketingSherpa		Nov 3, 2009

	Get Rid Of Unwanted Clicks With Keyword Management Niraj Shah, product manager at Marin Software, shares some simple tips on how to maximize ROI with effective keyword management. Search Engine Land		Oct 26, 2009

	Attribution Wars: In Defense Of The Last Click (Part I) Andrew Goodman writes about his thoughts on attribution and clears up some "analytics myths" using data from Wister Walcott. Search Engine Land		Oct 19, 2009

	Search Marketing Case Study: Century Novelty Uses Marin Search Marketer to Boost Revenues by 20% Ian MacDonald, VP and General Manager of online retailer Century Novelty, shares some stats on how Marin has helped their business. Internet Retailer MediaPost Press Release		Oct 7, 2009

	Paid Search – 3 Analytics Myths Wister Walcott, Marin Software's Co-Founder and Vice President of Products, breaks down some widely held PPC beliefs: Google will pick the best creative for you, you should look at all prior clicks for accurate bidding, and "portfolio management" is difficult. PPT Presentation (PDF)		Oct 6, 2009

	Paid Search Analytics: Wister Walcott of Marin Software To Speak On Panel at SMX East 2009 Marin Software Co-Founder and VP of Products Wister Walcott to Speak on Analytics and Conversion Panel at Search Marketing Expo (SMX) East to be Held October 5-7, 2009 in New York Press Release		Sept 29, 2009

	Five Search Marketing Tips For The Holidays Niraj Shah, Product Manager at Marin Software, gives specific strategies online retailers must take this year to reap the most sales possible. Search Engine Land		Sept 28, 2009

	Boost Quality Scores With These Simple Tips Gain a competitive advantage with these simple tips to boost quality score by Niraj Shah, Product Manager of Marin Software. Search Engine Land		Aug 31, 2009

	Marin Software Experiencing Accelerated Client Growth in Down Economy Leading search marketers such as Angie's List, CenturyNovelty.com, Insurance Quote, People Search Media, Salmat Digital and Way Technologies are some of the companies that have recently joined Marin Software's growing list of 130 clients and management of over $500 million in annual paid search spend. Press Release Search Engine Watch		Aug 10, 2009

	Beyond Bid Management: Marin Software Adds Advanced ROI-Based Campaign Management Features Newest version of Marin Search Marketer® application adds powerful new features to enable marketers to combine effective bidding with sophisticated campaign management to increase profits. Press Release		Aug 10, 2009

	SES San Jose 2009: Marin Software To Speak at Leading Industry Conference Marin Software's Wister Walcott, Co-founder and VP of Products, and Niraj Shah, Product Manager, will panel at SES San Jose 2009. Walcott will panel "Brainstorming the Paid Search Super Tool" on Aug 13 at 3:45PM PST. Shah will panel "The New Search ROI: Measuring More than Conversion" on Aug 13 at 12:45pm PST. Press Release		Aug 5, 2009

	Neo@Ogilvy Adopts Paid Search Management Application From Marin Software Marin announces it's newest customer, Neo@Ogilvy, one of the world's largest full-service global digital and direct media agencies. Press Release Adotas iMedia Connection		July 27, 2009

	Paid search spending is not going down Ed Stevenson, managing director of Marin Software Europe, explains why the search industry is not hurting in this economy. Econsultancy		July 23, 2009

	Marin Pushes out Quality Score Tool Chris Lien, CEO of Marin Software, unveils Marin Software's new Quality Score tool MediaPost		July 17, 2009

	Bing’s Impact: 3 Things Search Marketers Need To Know Wister Walcott, co-founder and VP of Products at Marin Software, explains how Bing will affect search marketers. Search Engine Land		July 13, 2009

	Bing Drives Microsoft's Paid Clicks Up 13% "Customers are spending more time planning campaigns on Bing than they were prior to its launch," Marc Barach, CMO of Marin Software, said. Wall Street Journal		June 23, 2009

	Dealing with Google's new trademark policy Ed Stevenson, Managing Director of Marin Software's UK office, gives advice on how to deal with Google's new trademark policy. Econsultancy		June 22, 2009

	Attribution & The Customer Lifecycle: What Search Marketers Need To Know Wister Walcott, co-founder and VP of Products at Marin Software, explains what search marketers need to know about attribution and the customer life cycle. Serach Engine Land		June 8, 2009

	Deal Radar 2009: Marin Software Marin Software is showcased in Deal Radar 2009 Deal Radar		June 3, 2009

	Marin Software Named As Finalist In 2009 American Business Awards Marin Software announced it has been named a finalist in the "Most Innovative Company" category in the 2009 American Business Awards. TradingMarkets.com		May 21, 2009

	Google Trademark Process, Shifting Burden to Brand Owners Wister Walcott, Co-founder and VP of Products of Marin Software, answers questions about how Google's Trademark process affects search marketers. Adotas		May 19, 2009

	Google's Trademark Policy Could Bring New Money To Paid Search Marc Barach, CMO of Marin Software, shares why he believes Google's Trademark policy is not a threat to online advertisers. Media Post		May 18, 2009

	Attribution Alchemy: Mining Your Sales Funnel Chris Wine writes how to mine your sales funnel. Search Engine Land		May 11, 2009

	Marin Software Closes $13 Million Series C Financing Leading paid search management application provider has raised $25 million to date on the strength of its customer base, growing revenues, and next-generation technology used to manage the complexity and boost the effectiveness of large-scale search marketing programs. TechCrunch VentureBeat Killer Startups MediaPost Search Engine Land Adotas CBS News TechNews.AM MercuryNews.com DealBook, New York Times Blog San Francisco Business Times The Huffington Post Dintz.com Press Release		April 28, 2009

	Marin Software makes senior appointments Search marketing firm Marin Software has appointed Matthew Tucker as sales director and Brian Marin as director of client services of its European division. BrandRepublic NetImperative Media & Marketing		April 20, 2009

	Making Your Search Campaigns Work Harder During The Economic Downturn, Part Three Chris Wine covers essential bidding techniques and strategies. Search Engine Land		April 13, 2009

	Search Marketing for the Big Fish in the Even Bigger Sea There is always a lot of talk about how the little guy can make it in the big sea of search marketing, but Marc Barach, CMO of Marin Software, focuses on some of the challenges the large advertisers face in the industry. WebProNewsVideoBlog		April 8, 2009

	Three recession-proof strategies you can use for search success Marin Software Co-Founder and VP of Products Wister Walcott gives 3 tips on keeping your search campaigns successful during this economic hardship. DMNews		April 1, 2009

	Marin Software Announces International Expansion in the UK Marin Software today announced its international expansion with the opening of an office in the U.K. The company has appointed search marketing executive Ed Stevenson, former head of U.K. operations for 24/7 Real Media, as European Managing Director. BrandRepublic Revolution New Media Age NewsGuide.us Melt Water News NetImperative TradingMarkets.com TMCnet.com Adotas PRWeb		Mar 26, 2009

	Paid Search ROI Slumping? Get Creative With Ad Creative! Marin Software Co-Founder and VP of Products Wister Walcott discusses how to increase paid search ROI with creative ad copy. SES Byline - PDF (248k)		Mar 25, 2009

	Smart Search Marketing Strategies in an Economic Downturn: Using Advanced Paid Search Techniques to Maximize ROI Marin Software Co-Founder and VP of Products Wister Walcott to Deliver Advanced Techniques and Strategies for Search Marketers at Search Engine Strategies (SES) New York to be Held March 23-27, 2009 Ad Center Community Press Release		Mar 23, 2009

	Meet America’s Biggest Search Geek Keri Morgret takes home the top prize; recognized as winner by Search Marketing Expo and Marin Software Jeremy Hermanns dot org Press Release		Feb 10, 2009

	Making Your Search Campaigns Work Harder During The Economic Downturn, Part Two "As economic uncertainty continues, smart search marketers are on the lookout for ways to wring better results out of existing campaigns,” says Chris Wine. Search Engine Land		Feb 2, 2009

	Marin SEM Tool Assigns Keyword ROI Marin Software will unveil a tracking feature today that allows marketers to determine the return on investment from search engine marketing campaigns. MediaPost - Laurie Sullivan BizReport - Kristina Knight Search Engine Watch.com - David Szetela Search Engine Land - Greg Sterling Press Release		Jan 29, 2009

	Who's the Biggest Search Geek in America: New Leader Emerges A new top scorer has surfaced in the final weeks of the Biggest Search Geek Contest. With a top score of 76.8%, the new leader beats out the previous top score of 71.25%. PR Web		Jan 22, 2009

	Expert: Big Brands Have Big Search Challenges "Large brands have unique challenges managing paid search advertising campaigns. Running a paid search campaign for a large site means more than managing keywords, bids and budgets to succeed,” says Laurie Sullivan. MediaPost		Jan 16, 2009

	Biggest Search Geek Competition Heats Up Over 1,100 search marketers have already entered the Biggest Search Geek Contest. PR Web		Jan 5, 2009

	Tips for Making your Search Campaigns Work Harder During the Economic Downturn "Even in this challenging economy, paid search will continue to be one of the best-performing marketing methods out there,” says Chris Wine. Search Engine Land		Dec 16, 2008

	Search Geeks: Demonstrate Your SEM Smarts and Gain the Recognition You Deserve Marin Software sponsors the first-ever SMX Biggest Search Geek Contest to recognize the most knowledgeable search marketers. Read press release John Batelle's Search Blog Blogation – David Rodnitzky Greg Sterling's Thoughts Search Engine Land – Josh Dreller DCCrowley WebProNews – Mike Sachoff SEM Geek – Greg Myers		Dec 10, 2008

	Pay-Per-Click Marketing Strategies for Tough Times "Paid search lets retailers get rapid feedback on campaign performance and measure their return on investment with pinpoint accuracy.” Says Wister Walcott. Internet Retailer		Dec 2008

	Search Advertising May Be More Resilient Than Expected Because of the opportunities in the market, Chris Lien predicts Microsoft will make another pass at Yahoo. TechPulse360		Nov 28, 2008

	Marketers Turn to Search Ads to Boost Holiday Sales "All of this comes down to consumer behavior rather than what marketers do," said Marc Barach, CMO of Marin Software. Brandweek		Nov 26, 2008

	Search Marketing Is Better Than a Bailout According to an October research report from Marin Software and JupiterResearch, large advertisers would be spending more on paid search if they could. Adotas		Nov 24, 2008

	Former Yahoo! Vice President, Ram Gupta, Joins Marin Software as Chief Technology Officer Gupta brings nearly two decades of progressive IT management and software development experience to Marin Software and his appointment comes at a time of rapid growth for Marin. Press Release AOL Money Internet Retailer Topix		Oct 23, 2008

	Google’s Net (and Stock) Rise Sharply Chris Lien, CEO of Marin Software, tells the New York Times that our business has not seen any weakness, despite the slower economy. New York Times		Oct 16, 2008

	Study Reveals Untapped Billions In Search Marketing New data shows the largest search marketers would spend even more if they could, according to recent study from Jupiter Research. Press Release Search Engine Land Adotas Wired Portfolio.com WebProNews Marketing Vox AdWeek eMarketer Blogation		Oct 15, 2008

	Search in Uncertain Times Believe it or not, it’s possible to craft an effective SEM program during volatile times, if you follow a few simple strategies. The following SEM tips and techniques will eliminate wild fluctuations in your campaign effectiveness and help you get the most out of your pre-determined SEM budget. Search Engine Land		Oct 7, 2008

	Boosting The Effectiveness of Search Engine Marketing Wister Walcott of Marin Software to Speak at SMX East Mr. Walcott will deliver practical insights and proven strategies for using analytics to boost the effectiveness of paid search marketing programs, showing marketers how to analyze and optimize campaigns to boost ROI and conversions. Press Release		Oct 6, 2008

	Marin Software Customers Hit $200 Million Mark in Annual Search Marketing Spend SEM innovator sees rapid customer adoption of its enterprise-class paid search management application by advertisers and agencies in first ten months since launch. Press Release		Sept 22, 2008

	Interview: Marin Software Co-Founder And CEO, Christopher Lien ThinkPanmure, a firm that specializes in advising investment bankers, shares the transcript of their interview with Marin Software’s Founder and CEO, Christopher Lien. ThinkPanmure - PDF (476k)		Sept 5, 2008

	Case Study: Optimize Keyword Bids to Boost Conversions to 17% and Multiply Revenue Stream: 5 Steps Check out how an online education site boosted their course-takers five times. Includes five lead-gen steps and keyword optimization know-how. Marketing Sherpa		Aug 14, 2008

	Spend More, Spend Better … See ROI Rise Wister Walcott, Marin Software’s Co-Founder & VP of Products, shares his top 5 tips on how search marketers can improve their return on investment. Adotas		July 28, 2008

	Marin Software Selected by AlwaysOn as an AO Global 250 Winner Marin Software recognized for its game-changing search marketing solution for large advertisers and agencies that helps them harness the power of paid search advertising. Press Release		July 17, 2008

	Yahoo/Google Pact: What's A Search Marketer To Do? By now we are all aware that paid search is a dynamic and competitive business, but every so often we are reminded just how true this is. Marin Software’s VP of Products, Wister Walcott, discusses the partnership. Online Media Daily		July 7, 2008

	The Yahoo-Google Deal: Will it Really Make Yahoo Money? Search expert David Rodnitzky shares some theories about the possible outcomes of the Google-Yahoo advertising partnership. Blogation		June 26, 2008

	How to Win the Search Position Game Sometimes being in the third or fourth paid search position is actually more effective – and a lot cheaper – than winning the top spot. Find out when it pays and when it doesn't. Marin Software CEO and founder Chris Lien discusses top techniques in improving your paid search efforts. iMedia Connection		June 19, 2008

	The Top 3 Reasons PPC Lead Gen Campaigns Miss Volume Targets - Part 2 Bid-capping, position capping, and a tightened or shifting market may limit your ability to meet your volume goals. This article breaks down examples of why you may run into these problems. Search Engine Watch.com		April 7, 2008

	Marin Software Closes $7.25M Series B Financing Led by Benchmark Capital Large market opportunity, growing customer list attract leading venture firm. Press release New York Times Dealbook VentureBeat		April 7, 2008

	Marin Software Sees Strong Demand for Enterprise-Class Search Management Application; Company Signs Razorfish, Cobalt, ZipRealty Strong growth in search management category underscores critical need for tools to help large search marketers deal with increasing complexity of paid search campaigns. Read press release		April 7, 2008

	Affiliate Summit 2008 – Marin Software “The Find” Paid search veteran, Heather Paulson, comments on her find of the show, the Marin Search Marketer™. She opines about many of the benefits and features of our application. ReveNews		Feb 27, 2008

	Bid Management Lookback Options Industry insider, Eric Enge, agrees with Marin Search Marketer’s methods for adjusting bids. This approach includes: using unique time frames for each keyword based on impressions and click-throughs, using grouping techniques when the numbers aren’t large enough to make a good guess, and focusing bid adjustments on successful keywords. Search Engine Watch.com		Nov 14, 2007